On the Failure of Republican Messaging and Branding

Given how very few people want to identify as Republicans these days, the GOP is undertaking an effort to re-brand the Party (again).  The effort will be led by the rainbow coalition of John McCain and Jeb Bush.  In addition to McCain and Bush, the panel will include:

In addition to Sen. McCain and Gov. Bush, GOP sources familiar with the plans tell CNN others involved in the new group’s “National Panel Of Experts” will include:*Mississippi Gov. Haley Barbour, a former national GOP chairman
*Louisiana Gov. Bobby Jindal
*Former Massachusetts Gov. Mitt Romney

It will report to GOP congressional leaders, and among those signing the announcement that will be made public Thursday are:

*House GOP Leader John Boehner
*House GOP Whip Eric Cantor
*House GOP Conference Chairman Mike Pence
*Senate GOP Leader Mitch McConnell
*The No. 2 Senate Republican, Jon Kyl
*And the Senate GOP Conference Chairman, Lamar Alexander

So let’s go through that rundown one more time:

Hmmm… John McCain (wealthy, Christian, white, 72-years-old), Jeb Bush (wealthy, Christian, white, 56-years-old), Haley Barbour (wealthy, Christian, white, 61-years-old) – well, you’re getting the idea.

Among the 11 Republicans listed who are tasked with re-branding the Republican Party: zero are female; zero are African-American; zero are Hispanic; and, only three are below the age of 55!  In fact, if you hold aside Cantor being relatively young & Jewish and Jindal being relatively young, Indian & Catholic, there is virtually no hint of diversity whatsoever on this wealthy, old, white, Christian, Republican council of elders.  And they will figure out how to re-brand the GOP in order to better appeal to… who?  Women?  African-Americans?  Hispanics?  Young people?  The middle class?  Those living at poverty levels?  Who?!?

They can’t be that dense, can they?

Click here for the new senate guru blog…

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